About Putri
B. 1998

I’m a quiet, curious designer and developer who values thoughtful design and intentional building. I listen closely to people, problems, and patterns before I begin. I take my time to craft things that feel calm, useful, and meaningful. Design helps me express what I can’t always put into words. I focus on clarity, small decisions, and the details that make a difference.

Outside of work, I love slow mornings, good music, and meaningful conversations. Some of my favorite moments are spent over breakfast with my little family, talking about life, decisions, or just sharing something silly. These quiet moments remind me why I care so much about creating honest and human work.

Things I love
Small joys that inspire

My little family

Warm soup

Good song

Artchitecture

Typography

Wearing black

Rain

Good film

books
currently reading

The Tenant of Wildfell Hall

Novel by Anne Brontë

MADILOG

Tan Malaka

Human Kind

Rutger Bregman

100 Things Every Designer Needs to Know About People

Susan M. Weinschenk, Ph. D.

Language
work fluency

Indonesia

English

my expertise
what i can do

Brand Strategy & Identity

Building distinctive brands, visual identities, and brand systems from concept to execution.

Responsive Web Design

Ensuring seamless experiences across all devices.

UX/UI Design

Crafting user-friendly and visually engaging interfaces.

Prototyping & Wireframing

Visualizing ideas with low-to-high fidelity designs.

HTML/CSS & Basic JavaScript

Structuring, styling, and adding interactivity to web pages.

CSS Bootstrap

Styling responsive layouts with modern frameworks.

Interaction Design & Microinteractions

Adding intuitive, engaging user interactions.

Design Systems & Component Libraries

Creating scalable, consistent design frameworks.

Web Animation (GSAP, Lottie, Webflow interactions)

Enhancing websites with smooth animations.

User Flow & Journey Mapping

Defining user paths to optimize experiences.

CMS Implementation (Webflow CMS)

Setting up and managing dynamic content.

Usability Testing

Validating designs through real user feedback.

Marketing Collateral Design

Designing supporting brand and marketing materials.

Market & Competitor Research

Analyzing industry trends for informed design.

Work Experience
my career

Aterra Global Developments (Jan 2026 - Present)

Senior Brand & Digital Experience Designer

Working across Aterra Group’s four brands - Aterra Estate, Aterra Growth, Aterra Development and Aterra Turnkey - covering brand, digital experience, marketing and creative direction.Leading brand development and digital experiences across Aterra Group and its real estate ventures in Bali, working across branding, marketing, web design, and digital platforms.

- Brand identity & visual systems
- UI/UX & Webflow development
- Websites & digital experiences
- Marketing & sales collateral
- Investment decks & presentations
- Creative direction across the group

Freelance (Jan 2025 - May 2026)

UI/UX Designer, Brand Disigner & Webflow Developer

Working with clients across Bali and Australia, primarily in the real estate industry, delivering end-to-end creative and digital solutions.

- Brand identity, visual direction & brand guidelines
- UI/UX design and Webflow website development
- Marketing collateral, pitch decks & sales presentations
- POS systems and accounting management systems
- Digital experiences and business solutions tailored to client needs

Bamburai : Creative Technology Studio (May 2022 - June 2025)

UI/UX Designer & Webflow Developer

Designing, researching, and building Webflow websites from concept to launch. Also experienced in creating decks and digital assets that align with brand and business goals.

Indonesian Venture Capital (Jul 2021 – May 2022)

Admin, UI Designer, and Front-end Developer

Supported a Web3 VC firm and its 50+ startups by designing campaigns, events, and tools. Helped grow a 25,000+ member community, and contributed to internal platforms, docs, and frontend code.

Gaya Ceramic and Design (Sep 2017 – Apr 2021)

Shop Attendant & Sales Marketing Assistant

Supported daily store operations, from personalized service to local and international customers, to handling email inquiries, order fulfillment, and shipping logistics. Also contributed to visual merchandising and sales through engaging displays and upselling.

The Ritz-Carlton, Bali (Feb 2017 – Aug 2017)

Guest Recognition Agent (FO) - Intership

Made sure VIP guests felt welcome and well cared for. Helped coordinate with teams for smooth, personalized service, and supported the front desk with daily needs.

Courses
Skill-building track

Creative Direction for Social Media Campaigns (2026)

Rebecca Rowntree - Awwwards Academy

Nordic Design Intensive Course: Complete Branding (2026)

Hmmm Creative Studio - Awwwards Academy

Create Award Winning Animation and Interaction Design In Webflow (2025)

Joseph Berry - Awwwards Academy

How to embrace contemporary trends and create award winning experiences (2025)

CREATIVE NIGHTS - Awwwards Academy

Human-Computer Interaction: The Foundations of UX Design (2023)

IxDF – Interaction Design Foundation

Human-Computer Interaction: The Foundations of UX Design (2023)

IxDF – Interaction Design Foundation

Design for the 21st Century with Don Norman (2023)

IxDF – Interaction Design Foundation

Information Visualization (2023)

IxDF – Interaction Design Foundation

SQL (2021)

Progate

JavaScript (2021)

Progate

HTML & CSS (2021)

Progate

Full-stack Web Designer (2020)

BuildWithAngga